Privacy Policy

Effective Date: 01.08.2025

Mood Atelier ("we", "us", or "our") values your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you use our virtual styling platform and related services.

1. Information We Collect

We may collect the following categories of information:

Personal Information: Name, email address, contact details, language preferences, account credentials.
Visual & Image Data: Photographs, images, videos, and other visual materials uploaded or provided by users for styling, analysis, or educational purposes.
Styling & Preference Data: Styling quiz responses, style preferences, moodboard selections, clothing choices, aesthetic inputs, and related information.
Behavioural & Usage Data: Interactions with the platform, course progress, content engagement, community participation, and feature usage.
Technical & Device Data: Browser type, operating system, IP address, device identifiers, and log data.
Analytics & Derived Data: Aggregated, anonymised, or de-identified insights, statistics, and patterns generated from platform usage.

2. How We Use Your Information

We use your information for the following purposes:

To deliver personalised styling experiences and recommendations
To provide educational course content and learning materials
To manage memberships, platform features, and community interactions
To communicate updates, service-related information, and marketing materials (where consent is required)
To improve, maintain, develop, and optimise platform functionality and user experience
To conduct internal research, analytics, testing, and performance measurement
To generate aggregated, anonymised, or de-identified insights for research, benchmarking, business intelligence, and commercial analysis
To develop new tools, methodologies, products, and services based on user trends and platform usage
Image-specific limitation:
Visual materials and images uploaded by users are used solely for the purpose of providing the requested styling, analysis, or educational services and are not used for marketing, promotional, or commercial purposes without the user’s explicit consent.

3. Sharing Your Information

We may share your information with:

Stylists and fashion experts affiliated with the platform, strictly for service delivery
Third-party service providers (such as hosting, analytics, payment processing, and email delivery) acting on our instructions
Legal or regulatory authorities where required by law

We do not sell or rent personal data that identifies you as an individual.

Clarification:

We may use or share aggregated, anonymised, or de-identified data for analytics, research, benchmarking, and commercial purposes, provided that such data cannot reasonably be used to identify any individual.

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy or as required by law.

New clarification:

Where possible, personal data may be aggregated or anonymised and retained for analytical, research, and business purposes, in which case it will no longer be identifiable.

Visual materials may be retained for the duration of the service and a reasonable period thereafter for support, quality assurance, or legal compliance, after which they may be deleted or anonymised.

Users may request deletion of their personal data at any time by contacting us.

5. Your Rights

You have the right to:

Access the personal data we hold about you
Correct inaccurate or outdated data
Request deletion or restriction of processing of your data
Withdraw consent at any time (for email communications or consent-based processing)
Object to or request limitations on certain types of processing, including profiling, where applicable

6. Data Security

We implement industry-standard security measures to protect your information, including encrypted data storage, role-based access controls, and secure payment processing via Stripe.

7. Legal Basis for Processing (EU/EEA Users)

For users located in the European Union or European Economic Area, we process personal data on the following legal bases:

Performance of a contract (to provide the services requested by users)
User consent (for marketing communications and optional features)
Legitimate interests, including analytics, service improvement, research, fraud prevention, and business development, provided such interests are not overridden by user rights

8. International Data Transfers

Mood Atelier is operated by a company based in the United States. If you are accessing the platform from outside the United States, including the European Union, your personal data may be transferred to and processed in countries with different data protection standards.

Where required by law, we implement appropriate safeguards (such as standard contractual clauses or equivalent mechanisms) to protect personal data transferred internationally.

9. Changes to This Policy

We may update this Privacy Policy to reflect platform changes or legal requirements. Users will be notified of material changes via email or through a platform notice.

10. Contact Us

For questions or concerns regarding this Privacy Policy or your personal data, please contact:

Email: contact@moodatelier.com

Thank you for trusting Mood Atelier with your style journey.