Louise Pennington

Personal Stylist & Fashion Writer

Based in London, Louise has built an international career helping real women and celebrities, including Gemma Merna and Roxy Shahidi define their personal style with clarity and confidence. Featured in The Telegraph, BYRDIE, The Sun and on ITV’s Drama Queens, she brings her editorial insight to guide clients seamlessly in creating timeless, sustainable wardrobes that empower.

Her philosophy: buy less, choose well and dress like your future self.

Reviews

Gemma Merna

Actor, Model & Business Woman.

Mentored by Louise Pennington

“Louise styled me for a photoshoot to mark the start of a new chapter for me, in my 40’s. She understood the brief perfectly and dressed me in pieces that made me feel & look my very best self...”

Jamelia

Singer, Actor & TV Personality.

Mentored by Louise Pennington

“Louise brought along some really great pieces to show me & we had such a fun try on that included loads of styling hints & tips to make the most of my body shape. I really enjoyed our time together...”